A lifestyle-oriented brand and market development strategy from a highly innovative real estate developer is the breathing new life into community living at Arcoe Residences in Munting Pulo, Lipa City, Batangas.
Meaningful and fun-filled events have brought life into its modern structures and facilities that aptly serve as venues for social interactions among residents.
Among those events was the Christmas tree lighting activity held recently in the 9.3-hectare community to serve as centerpiece of the yuletide celebration. It also caps the yearlong interactive activities rolled out by R Land for Arcoe Residences.
“Such a socially interactive lifestyle gives the usual fast-paced and stressful city living a sense of community and a relaxing environment that everyone wants to go home to,” said R Land President Cirstin Brittniann Romero-Tanbonliong.
“This is especially so in Arcoe Residences whose cool climate and verdant ambiance also offer a majestic view of Mount Malarayat and the Malepunyo mountain range, thus providing the tropics’ perfect scenic version of Christmas in all its glory,” Romero-Tanbonliong added.
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Cirstin Brittniann Romero-Tanbonliong, president of R Land Development Inc. (extreme left), cites the "experiential brand definition of Arcoe Residences in Lipa as, not just a physical abode, but a 'home' in its true and perfect sense"
“Yet, the Christmas lighting ceremony is just one of R Land’s many yearly events that bring the residents together to experience the joy of community in its finest Filipino tradition even in the heart of the city,” remarked Skai Mirabueno, R Land Vice President for Sales and Marketing.
“Behind such an interactive lifestyle is our bold attempt to redefine the concept of ‘home’ as, not just a place to sleep, but also the perfect world to live the other half of your life on weekdays and have your full life on weekends with your family and the rest of the community,” Romero-Tanbonliong explained.
“In effect, R land Development Inc. has created the Arcoe Residences in Lipa to serve, not just as physical abode, but as a ‘home’ in its true and perfect sense. This is our experiential brand definition of Arcoe Residences, which is worth building on continually,” she stressed.
The same is envisioned for the 12-hectare Arcoe Estates along the Sapalibutad Road in Angeles City, where a “mix of residential, commercial and recreational spaces and facilities will rise to provide an innovative and timeless setting for homeowners to live a healthy and fulfilling life within its perimeters,” according to Romero-Tanbonliong.
Catering to the diverse and dynamic lifestyles of the modern Filipino family, the Arcoe Residences in Lipa City offers a myriad of housing options that ranges from townhouses to single-attached dwellings, all with expanded versions. The development is also nestled within groves of decades-old trees and presents a majestic view of Mt. Malarayat.
“Arcoe Estates has 45 percent of its total area allocated for parks, playgrounds, wide roads, and pathways for accessibility and convenience,” she pointed out.
Constituting Arcoe Estates are 6,839 square meters of land for future development and a total of 417 house-and-lot units.
“Strategically located, Arcoe Estates is bounded by major roads such as NLEX, Angeles-Magalang Road, and soon-to-be-developed East Circumferential Road, which will connect this subdivision project to MacArthur Highway, thus making it withing just 10 to 20 minutes away from everything that matters,” Romero-Tanbonliong said.
“Set against the picturesque Mt. Arayat as its background, Arcoe Estates looms as a model of a unique living experience and a sense of pride and achievement for all who will call it home in the context of R Land’s brand definition,” Romero-Tanbonliong stressed.
